Ram Janakiraman

Recent Media Coverage
  1. New generation of digital shoppers
    The Center for Retailing Studies at Mays Business School has partnered with Retail TouchPoints and CashStar to identify a new profile of empowered and engaged digital shoppers.
  2. The effect of university brand on apparel’s sales
    Analysis how engagement from Texas A&M’s official Facebook, Twitter, Pinterest and LinkedIn channels on product sales.
  3. Research Identifies ‘Brand Mavens’ Transforming Retail
    The research shows that shoppers who are digitally engaged and brand loyal with a strong peer influence and significant purchasing power, is critical to the long-term success of retailers.
  4. Social Media Investments Pay Off for Small Businesses
    The study reveals that consumers who engage with company sites visit stores more often and spend more.
  5. Wall Street Journal: Key Customers for Start-Ups
  6. Good Connection Between Social Media Fans And In-Store Spending
  7. Impact of Advertising on Lottery Sales in the State of Texas