Ram Janakiraman

Professor Ram Janakiraman

Recent Media Coverage

Ram Janakiraman is a Professor of Marketing and a Business Partnership Foundation Research Fellow at the Darla Moore School of Business, University of South Carolina. Prior to joining the faculty at Darla Moore School of Business, Ram was a faculty member at Texas A&M University, Mays Business School.

New generation of digital shoppers

The effect of university brand on apparel’s sales

Ram has a Ph.D. in Business Administration (Marketing) from Marshall School of Business, University of Southern California, (USC) Los Angeles, CA.
Research Interests
His research interests are primarily in the domain of econometric modeling of firm and consumer decision making and encompasses digital marketing, social media marketing, pharmaceutical marketing & health care, and marketing & public policy. His research is forthcoming or appeared in journals such as Marketing ScienceManagement Science, Journal of MarketingJournal of Marketing Research , Information System Research, and Annals of Family Medicine. Ram’s research has received several national and international research grants. Ram’s work has been covered in popular business outlets such as the Wall Street Journal and Biz Inc.
Teaching Interests
Ram’s teaching interests lie in the intersection of quantitative techniques and marketing applications with the overarching idea of harnessing data into business intelligence. Ram's teaching portfolio includes courses such as marketing engineering, marketing analytics, database marketing, pricing and marketing research. Ram currently teaches graduate level courses on customer relationship management (CRM) and data mining, marketing analytics and doctoral seminar on marketing models at the Darla Moore School of Business School, University of South Carolina. 
Ram developed and offered new graduate level courses on marketing analytics and pricing analytics at Texas A&M University. He was conferred with the Association of Former Students Teaching Achievement Award (Texas A&M University, Mays Business School) for his outstanding teaching contributions. 

Social Media Investments Pay Off for Small Businesses

Research Identifies ‘Brand Mavens’ Transforming Retail

Wall Street Journal: Key Customers for Start-Ups

Good Connection Between Social Media Fans And In-Store Spending

Impact of Advertising on Lottery Sales in the State of Texas